OnBrand is a Sydney-based asset finance brokerage and general insurance intermediary, founded to give Australian referral partners — accountants, financial planners, mortgage brokers, and specialist advisers — a trusted, white-labelled solution for the finance and insurance needs of their clients.

OnBrand Finance, operating under Australian Credit Licence 558174, arranges secured and unsecured loans across a broad panel of bank and non-bank lenders. Our products cover chattel mortgage, finance lease, operating lease, hire purchase, novated lease, commercial loans, and consumer personal lending — including gap funding, debt consolidation, and home improvement finance. We achieve approximately 90% approval rates across our loan book, with most approvals completed within 24 to 48 hours.

OnBrand Insurance (CAR No. 001316253) is an Authorised Representative of Metrix Connect Pty Ltd (ABN 55 742 327 931, AFSL 525491), operating under the Insurance Brokers Code of Practice. We arrange tailored general insurance for commercial clients including business pack, public liability, professional indemnity, directors and officers, business interruption, plant and equipment, motor fleet, and landlord insurance, sourced from trusted underwriters and matched to each client's specific risk profile.

‍OnBrand Advisory is a separate offering directed at our referral partners themselves rather than their clients. We work alongside business owners and leadership teams on financial modelling, strategy development, business intelligence, sales process improvement, due diligence, and preparation for capital raising or M&A events. Our advisory team brings hands-on operational experience across finance, data analytics, and strategic operations — grounding our recommendations in commercial reality rather than theory.

Our team brings together decades of combined experience across finance, insurance, analytics, and strategic operations. We’re passionate about creating lasting value, driven by a commitment to service excellence, transparency, and innovation.

Across all three divisions, OnBrand operates as a silent extension of our partners' businesses. Your clients receive a professional, consistent experience under your brand. Your relationships stay yours.

OnBrand's operating model is built around one principle: we are not bound to any single lender, insurer, or product. That independence is what allows us to find the solution that genuinely fits each client's circumstances — not the one that happens to be available from a single institution.

In practice this means we assess each finance or insurance requirement on its own merits — considering the client's financial position, cash flow, tax situation, industry, and risk profile, before going to market across our full lender and underwriter panel. For referral partners, this translates into a higher approval rate, faster turnaround, and better client outcomes than a direct-to-lender approach typically delivers.

Our team combines expertise across asset finance, general insurance, credit assessment, business analytics, and strategic operations. We invest in the systems, processes, and lender relationships needed to deliver consistently, and we stay actively involved through settlement, claims, renewals, and beyond, so our partners' clients are never left to manage the process alone.

Service excellence is not a value we list, it is the standard we are held to by the partners who trust us with their client relationships.